For Puterko NS, I was responsible for the complete visual identity and branding strategy. This included designing the logo, curating the Instagram profile, and developing packaging that reflects the brand’s essence—natural, high-quality nut butters.
The packaging design was a key element in establishing the brand's identity. I created (and still creating) clean, modern labels that highlight the product's artisanal nature while ensuring clarity and shelf appeal. Every design decision, from color selection to typography, was aimed at reinforcing Puterko NS as a premium yet approachable brand.
Beyond visuals, I contributed to content strategy—developing and executing engaging posts that tell the story of Puterko NS. The goal was to build a strong online presence that resonates with the target audience and enhances brand recognition.
This project exemplifies my expertise in brand building, packaging design, and digital presence development.
Keeping the Brand Alive: The Power of Customer Engagement & Seasonal Design
A strong brand isn’t just about great products—it’s about connection. Maintaining engagement with customers through thoughtful design and communication helps build loyalty and trust.
One way to reinforce this connection is through seasonal packaging. Updating labels for occasions like Christmas isn’t just a design choice; it’s a strategic move that taps into emotions, enhances brand visibility, and creates a sense of exclusivity. Limited-edition packaging makes the product feel special, encourages repeat purchases, and keeps the brand dynamic and relevant.
By continuously evolving visuals and staying connected with the audience, brands turn occasional buyers into loyal customers—because great design isn’t just seen, it’s felt.
Puterko's Instagram profile: https://www.instagram.com/puterko.ns/
Puterko's website: http://www.puterko.rs